The Department for Transport has embarked on a new campaign to convince consumers of the benefits of switching to EVs.

DoT claims that £1,400 a year can be saved, and the campaign will also highlight the UK’s growing 87,000 strong charging network.

Despite a muddled set of messages from different departments; the Treasury seems more keen on revenue than change; DoT will encouraged drivers to make the switch to electric when they purchase their next car in its new ‘Get that electric feeling’ campaign.

Using TV, radio and digital outlets, the campaign highlights how drivers can save up to £3,750 off the cost of a new EV with the Electric Car Grant, alongside up to £1,400 on annual fuel and maintenance costs.

It also promises that charging will continue to become easier due to a proposed roll out an additional 100,000 new local public chargers over the coming years and reformed planning rules allowing residents without private driveways to install home chargers more easily and cheaply.

Aviation, Maritime and Decarbonisation Minister, Keir Mather, said: “The evidence is clear: once drivers go electric, they don’t go back. The campaign taps into that reality with testimonials from real EV owners, explaining how the switch has transformed everyday driving for them – from the driveway to the high street.”

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