The global green economy has surpassed $5tr in value and is projected to exceed $7tr annually by 2030.

A report from the World Economic Forum reveals that green revenues are growing twice as fast as conventional revenues on average, while companies involved in green markets often secure cheaper capital and typically enjoy valuation premiums.

However, green markets are moving at different speeds, with mature solutions such as solar, wind, batteries and electric vehicles achieving cost competitiveness at the global level, while costly technologies such as low-carbon hydrogen and carbon capture, utilisation and storage (CCUS) require substantial support to bend the cost curve.

Already a Multi-Trillion-Dollar Market: A CEO Guide to Growth in the Green Economy, developed in collaboration with the Boston Consulting Group, indicates that despite economic uncertainty and diverging environments, investment in green technologies continues to reach record highs.

"Two years ago, in the World Economic Forum’s Winning in Green Markets: Scaling Products for a Net Zero World, we argued that pioneering in green markets is a bet that would pay off and that large-scale green markets would become a reality proving the business case. Despite the current headwinds for global climate action, this report shows that the green economy is not a distant opportunity but already a major growth engine of this decade," said Pim Valdre, head of climate and nature economy.

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