Kimberly-Clark Professional has launched its ReNew programme, offering an end-to-end waste recovery and recycling services to help businesses advance and communicate their ESG, zero waste, and carbon reduction achievements.

ReNew is an evolution of the RightCycle Programme that launched in September 2025 to offer circularity solutions for hard-to-recycle hygiene products. From hand towels and dispensers to wipers, used items can be collected and transformed into new materials and goods.

Within the UK, competitor products will also be accepted, indicating the overall aims of the programme is not brand loyalty, but about simplifying waste management by transforming used paper towels and dispensers into new materials and products.

“With Kimberly-Clark as your partner, you have the power to bring new life to your washroom waste and lower your environmental impact with ease and confidence,” said Kristin Barrett, IFP growth – circularity programme manager, Kimberly-Clark Professional. “We know how challenging waste management can be, so we have evolved existing programmes to deliver the same trusted service but now with expanded reach and a fiercer focus on circular solutions.”

Kimberly-Clark’s Koblenz mill in Germany, which is on the path to 100 per cent renewable energy by 2029, handles most of the European processing. In other regions, local recycling partners are engaged for efficient, low-carbon recovery.

From 1 January 2026, Kimberly-Clark will have transferred all customers to the ReNew™ Programme as it replaces the RightCycle Service.

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